The Business Intelligence unit was created in 2005 as a new business division at Informa Economics FNP. Since then it has developed a string of studies for the agribusiness sector, through the following operational segments:

• Market research
  Market research is focused on producers, farmers, resellers, and cooperative and the methodologies include quantitative studies (Appreciation and Quantification of Market, Market Share, Client Satisfaction, Brand Equity, Behavioral Studies, Price Tracking, Brand Positioning, Campaign Recall) and qualitative studies (Focus Groups, In-Depth Interviews, Mystery Shoppers).


• Competitive Intelligence Studies
  With the know-how acquired the products developed by Informa Economics FNP, taking in all the sectors in agribusiness, Informa Economics FNP has expertise in evaluating companies in the sector, the potential not explored and which can be world on through creative solutions.


• Macro-Market and Sector Studies
  Agribusiness market data in compiled yearly, in which the entire scenario for the segment under study is quantified and qualified, from agricultural production to industrial processing. These studies present a situation and a forecast for potential in Brazil for the international market (publications available in English). Reports developed: Citrus, Biodiesel, Meat industry, Dairy industry, Processed Fruit and Juices.